A Six-Class Intensive for Western North Carolina Real Estate Agents
How to WIN
in a Shifting Market
Prepare your business to compete—and win—in 2027.
Six Four-Hour Classes
|
12 Practical Modules
|
24 Total Instructional Hours
|
One Registration
Register for the Full Series
One registration · Reserve your place for all six classes
Six-Class Series · 10:00 AM – 2:00 PM · Complimentary
Sept 22•
Oct 6•
Oct 20•
Nov 3•
Nov 10•
Dec 1, 2026
79 Turtle Creek Drive · Asheville, NC 28803
Why This Program. Why Now.
A shifting market doesn't eliminate opportunity.
It raises the standard for who captures it.
Markets change. The agents who prepare for that change—with sharper skills, more disciplined systems, and genuine confidence in their ability to lead clients—will be positioned to do the best work of their careers.
This program doesn't predict what 2027 will bring. It prepares you to compete in it. Twelve practical modules. Twenty-four hours of real instruction. One complete business intensive designed specifically for Western North Carolina agents.
Read the Market
Interpret meaningful local indicators, recognize real opportunity, and make informed decisions about where your time and resources belong.
Build the Pipeline
Strengthen your prospecting, lead capture, follow-up, and conversion so your business stays active regardless of what the market does.
Lead the Client
Advise buyers and sellers with greater confidence, credibility, and clarity—the kind of client leadership that earns trust and generates referrals.
Protect the Business
Evaluate expenses, monitor your pipeline, and make deliberate decisions to protect profitability when volume gets tighter.
The Complete Program at a Glance
Everything you need. One registration.
6
In-Person
Classes
Classes
4
Hours
Per Class
Per Class
12
Practical
Modules
Modules
24
Total Instructional
Hours
Hours
1
Registration
Covers All Six
Covers All Six
What You'll Build
Leave with more than notes.
Leave with a plan.
Every module is designed to translate directly into action. Participants leave each class with specific commitments and a clearer picture of what their business needs to compete.
Over six sessions you'll build a 2027 business-readiness framework—practical, locally grounded, and ready to implement.
A practical 2027 business-readiness plan
A clearer understanding of changing market conditions
Stronger lead-generation and conversion practices
Better buyer and seller consultation strategies
Greater control over expenses and profitability
Improved systems for protecting transactions
Specific action commitments for implementation—not just ideas, but a real plan to execute before the next class
The Six-Class Course Journey
Twelve modules. Six sessions.
One complete framework.
Two modules per class. Four hours each. A progressive curriculum that builds on itself across the full six-class series.
Class 1 · September 22, 2026
Read the Market.
Protect the Business.
10:00 AM – 2:00 PM · Asheville, NC
Module 1 · Get Real, Get Right
Understand changing market conditions, recognize opportunity, interpret local indicators, and identify the activities and systems required to compete in 2027.
Module 2 · Re-Margin Your Business
Evaluate expenses, protect profitability, monitor the pipeline, and make informed decisions about what to reduce, preserve, or improve.
You'll leave with a clear-eyed view of your market position and a sharper plan for protecting what you've built.
Class 2 · October 6, 2026
Create Leverage.
Find Opportunity.
10:00 AM – 2:00 PM · Asheville, NC
Module 3 · Do More with Less
Use people, systems, allied resources, and technology more effectively while keeping your focus on leads, listings, and leverage.
Module 4 · Find the Motivated
Identify motivated buyers and sellers, sharpen prospecting, create more effective messaging, and focus effort on the opportunities most likely to convert.
You'll identify the leverage you're missing and sharpen your ability to find the people most ready to move.
Class 3 · October 20, 2026
Capture and Convert
More Business.
10:00 AM – 2:00 PM · Asheville, NC
Module 5 · Get to the Table
Build a disciplined lead-capture and conversion process using stronger connection, cultivation, follow-up, and appointment-setting practices.
Module 6 · Internet Lead Conversion
Understand online prospects and use technology to Capture, Connect, Cultivate, and Convert digital opportunities at higher rates.
You'll walk away with a repeatable process for turning more conversations into appointments—and appointments into clients.
Class 4 · November 3, 2026
Win with Sellers.
10:00 AM – 2:00 PM · Asheville, NC
Module 7 · Seller Pricing Strategies
Interpret local market data, explain inventory and absorption, guide sellers toward market-responsive pricing, and navigate price-adjustment conversations.
Module 8 · Stand Out from the Competition
Help listings compete through condition, staging, property preparation, expectations, and a stronger seller consultation experience.
You'll strengthen your listing presentation and your ability to guide sellers toward decisions that actually get homes sold.
Class 5 · November 10, 2026
Move Buyers Forward.
10:00 AM – 2:00 PM · Asheville, NC
Module 9 · Create Urgency
Address buyer hesitation, identify best-buy opportunities, conduct stronger consultations, and help qualified buyers make confident, well-informed decisions.
Module 10 · Expand the Options
Explore responsible financing alternatives—including concessions, buydowns, and lending options—that help buyers and sellers move forward when standard paths stall.
You'll leave better equipped to help hesitant buyers take action and to present creative options that open doors that might otherwise stay closed.
Class 6 · December 1, 2026
Navigate Complexity.
Protect the Closing.
10:00 AM – 2:00 PM · Asheville, NC
Module 11 · Distressed Properties — Working with Buyers
Prepare buyers for the process, risks, timing, negotiation, and unique transaction differences involved in distressed-property opportunities.
Module 12 · Bulletproof the Transaction
Anticipate and manage inspection, repair, appraisal, financing, communication, and contract-to-close risks before they derail a closing.
You'll finish the series with a stronger ability to protect every transaction and close more of what you open.
Register for the Full Series
Six four-hour classes · 12 modules · 24 total hours
Who This Is For
Built for agents who are ready to do the work.
This program is designed for working real estate agents in Western North Carolina who want to enter 2027 better prepared, more consistent, and more competitive. It's especially well suited for agents who:
Want to enter 2027 with a stronger, more deliberate business plan
Need more consistent lead generation or a more disciplined conversion process
Want greater confidence advising buyers and sellers in a more complex market
Need to take a closer look at profitability and protect their margins
Want practical systems and skills—not generic motivation
Are willing to commit to the complete six-class series
What to Expect
Practical, Not Theoretical
Every module is built around real decisions, real conversations, and real implementation. The goal is action—not inspiration alone.
Participatory, Not Passive
These are working sessions. Expect to contribute, engage with the material, and leave with specific commitments—not just notes to review later.
Sequential and Cumulative
Each class builds on the one before it. The program is designed as a complete series—attending all six produces compounding value.
Local and Relevant
Instruction is grounded in Western North Carolina market realities. You're not learning from a national script—you're learning what applies here.
Small Enough to Matter
This is not a large conference. It's an intentional learning environment where your questions get answered and your situation gets addressed.
Presented By
Western North Carolina's leading real estate team, committed to elevating the profession through practical education, integrity, and genuine service to the communities we call home.
Chuck Johnson
CEO & Team Leader · Johnson Property Group
Chuck is CEO and Team Leader of Johnson Property Group, the top-producing team in Western North Carolina. He shares his expertise on stage at national real estate events and teaches agents across the country. His focus is practical education that translates directly into stronger client service, healthier businesses, and real results.
Full Series Schedule
Six classes. Six sessions.
One complete intensive.
| Class | Date | Time | Location | Modules Covered |
|---|---|---|---|---|
| Class 1 | September 22, 2026 Monday |
10:00 AM – 2:00 PM | 79 Turtle Creek Drive Asheville, NC 28803 |
Module 1: Get Real, Get RightModule 2: Re-Margin Your Business |
| Class 2 | October 6, 2026 Monday |
10:00 AM – 2:00 PM | 79 Turtle Creek Drive Asheville, NC 28803 |
Module 3: Do More with LessModule 4: Find the Motivated |
| Class 3 | October 20, 2026 Monday |
10:00 AM – 2:00 PM | 79 Turtle Creek Drive Asheville, NC 28803 |
Module 5: Get to the TableModule 6: Internet Lead Conversion |
| Class 4 | November 3, 2026 Monday |
10:00 AM – 2:00 PM | 79 Turtle Creek Drive Asheville, NC 28803 |
Module 7: Seller Pricing StrategiesModule 8: Stand Out from the Competition |
| Class 5 | November 10, 2026 Monday |
10:00 AM – 2:00 PM | 79 Turtle Creek Drive Asheville, NC 28803 |
Module 9: Create UrgencyModule 10: Expand the Options |
| Class 6 | December 1, 2026 Monday |
10:00 AM – 2:00 PM | 79 Turtle Creek Drive Asheville, NC 28803 |
Module 11: Distressed PropertiesModule 12: Bulletproof the Transaction |
Frequently Asked Questions
Questions worth asking.
Is this one class or a complete series?+
This is a complete six-class intensive, not a single workshop. It consists of six separate four-hour sessions held across six dates between September and December 2026. Each class covers two modules from the program curriculum. It is designed to be taken as a complete series.
Does one registration cover all six classes?+
Yes. One registration reserves your place for the entire six-class series. You do not need to register separately for each session. Individual class or module registration is not available at this time.
How much time should I plan for?+
Each session runs four hours—10:00 AM to 2:00 PM—on six Monday dates: September 22, October 6, October 20, November 3, November 10, and December 1, 2026. Total instructional time across the full series is 24 hours.
Who should attend?+
This program is designed for working real estate agents in Western North Carolina who want to prepare their businesses for the 2027 market. It is well suited for agents who want to strengthen lead generation, conversion, buyer and seller consultation, and systems for protecting transactions. It is not designed for brand-new licensees without transaction experience.
What if I cannot attend one of the sessions?+
If you need to miss a session, notes will be provided to registered attendees. Because the curriculum is sequential and cumulative, we encourage attending all six classes whenever possible.
What should I bring?+
Bring your laptop and an open, ready mind for learning. Everything else will be provided.
Is there a cost to attend?+
This program is complimentary. There is no cost to attend. Simply register to reserve your place for the complete six-class series.
Where will the classes be held?+
All six classes will be held at 79 Turtle Creek Drive, Asheville, NC 28803. [ Add parking instructions, building entry details, or room information as needed. ]
Is space limited?+
Space is not currently limited. Register to confirm your place and receive session updates and materials.
Reserve Your Place
Six classes. Twelve modules.
One complete intensive.
This is the complete six-class intensive—six four-hour sessions covering 12 practical modules designed to prepare your real estate business to compete and win in 2027. One registration reserves your place for all six classes.
Dates
Sept 22 · Oct 6 · Oct 20
Nov 3 · Nov 10 · Dec 1, 2026
Nov 3 · Nov 10 · Dec 1, 2026
Time & Location
10:00 AM – 2:00 PM
79 Turtle Creek Dr, Asheville
79 Turtle Creek Dr, Asheville
Investment
Complimentary
Register for the Full Series
This registration is for the complete six-class intensive: six four-hour sessions covering 12 modules. One registration covers all six classes.